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YOURPACEAI WORKSHOP · Beginner

AI content & creative production

Turn a clear brief into useful writing and visual concepts, then edit for accuracy, accessibility and your own voice.

60–90 minutes · Five modules, a portfolio workbook and automatic assessment.

No design software is required; a written image concept is enough. Generating visuals is optional and subject to tool access and terms.

Open interactive workshop

Read all lessons freely here. The interactive workshop lets you save your workbook, take the automatic assessment and earn a non-accredited certificate.

By the end, you can

Practice materials

Download practice pack
Read the fictional source material
FICTIONAL EVENT BRIEF
Name: Riverside Skills Swap
Audience: adults curious about learning a new skill
Date: 14 November (fictional exercise; not a real event)
Venue: Riverside Library
Price: free
Booking: reply to the organiser
Time: not yet confirmed
Accessibility arrangements: ask the organiser; not yet confirmed

DRAFT TO EDIT
Join the world’s best skills swap at 10am! Guaranteed fun for everyone, fully accessible, only £5.

DELIVERABLES
A short social post; an image concept; alt text for the actual chosen image; review notes.

Make content with a clear brief

MODULE 1 OF 5

Start with an audience

Write down who your content is for, what they should understand or do, and which format fits. Give AI a clear brief, tone and constraints. Use examples you have permission to share, and keep your own editorial judgement.

Worked example

Input

Audience: adults trying a new skill. Goal: invite enquiries about booking.

Reviewed result

Brief: friendly, under 80 words, include fictional event date, venue and free price; ask readers to reply to the organiser.

A specific audience and next action are more useful than asking for “viral content”.

Quick check: Is “world’s best” supported by the brief?

No. Remove the invented superlative.

Your activity

Write a brief for a fictional community event: audience, purpose, tone and three facts the content must preserve.

MODULE 2 OF 5

Create and refine

Generate a small number of drafts or visual concepts, then compare them against your brief. Check names, dates and claims; edit generic wording. For visuals, check details and avoid misleading depictions of real events.

Worked example

Input

Draft promises full accessibility and 10am.

Reviewed result

“Curious about learning something new? The free Riverside Skills Swap is at Riverside Library on 14 November. Reply to the organiser to book and confirm the time and accessibility arrangements.”

The edit keeps useful source facts and removes unsupported promises.

Quick check: Should you present an AI image as a photograph of the actual event?

No. A fictional concept must not imply that a real event was photographed.

Your activity

Make two short drafts or image concepts. Choose one and explain three edits that make it clearer and more useful.

MODULE 3 OF 5

Review before sharing

Check tool terms, source permissions, brand requirements and accessibility before publishing. Generated content can resemble existing work or contain inaccuracies. Provide useful alt text and disclose synthetic content when needed for the audience and context.

Worked example

Input

Image concept: illustration of adults sharing skills around a table.

Reviewed result

Alt text describes the actual image and its relevant content; important booking details stay in the post as real text.

Accessibility depends on the rendered content and context. Do not write alt text for details that are not in the chosen image.

Quick check: Does professional appearance settle permissions?

No. Check source permissions and the tool’s terms before publishing.

Your activity

Prepare a sample post with an image description or alt text. List accuracy, permissions and accessibility checks you completed.

MODULE 4 OF 5

Make two versions and edit with intent

Draft two short posts from the same brief. Compare clarity, source fidelity and the action requested. Keep the best parts and explain three edits.

Worked example

Edit log: remove invented 10am; restore free price; replace unsupported access promise with an invitation to check arrangements.

Your activity

Create a final post and a written image concept. If generating an image, inspect details and represent it honestly.

MODULE 5 OF 5

Prepare an accessible campaign pack

Keep essential information in the post, not solely inside an image. Write alt text only after choosing the actual visual; if no image is made, label the text as proposed alt text for a concept.

Worked example

A concept description is not evidence that a finished image exists. Record that distinction so a reviewer knows what is ready.

Your activity

Complete the workbook with post, image concept, access notes and publication checks.

A reviewed mini campaign

Create a social post, image concept and accessibility notes for the fictional skills swap.

Workbook sections

  1. Audience, purpose, brief and source facts
  2. Two drafts, chosen final post and image concept
  3. Three edits and actual or proposed alt text
  4. Accuracy, permissions, accessibility and publication checks

Review rubric

Automatic assessment and certificate

Five knowledge questions and three applied scenario checks are marked immediately. Pass with at least 4/5 knowledge answers and all 3/3 applied checks correct. Feedback and retries are available. Certificates also require five completed activities and a four-section workbook. The portfolio is recorded, not independently graded; the assessment is open-book, unproctored and non-accredited.

Take the workshop assessment

Continue with external study

Go further with a portfolio project

Create a sample campaign with a short post, an image concept and descriptive alt text. Explain your edits and check permissions before publishing.

External course access and fees are set by their providers.